In its almost educational presentations and in his photos, Manuel Graf create an active relationship between model and theory, in which the meanings of the illustration themselves become dynamic theoretical examples.
A model in the classical American Apparel pose, wear a total look from the brand, except for a pair of shoes with wedge heels with a rainbow pattern and thin colorful laces. These are not simple objects, we are told. Each has a function: a shoe, a dress a written message, a pose.
Manuel Graf objects are not only products on display, or a result of good craft work in terms of quality of design (although they are undoubtedly also this), but an illustrations of a broader theoretical debate on the work as social investment, where the personal commitment becomes a social act.